Nearly nine million people in the UK experience some degree of hearing loss and over 650,000 are severely or profoundly deaf.
Hearing Dogs for deaf people was originally launched at Crufts in 1982 and to date more than 1,300 have been placed with deaf people.
The hearing dog scheme receives no government funding and relies solely on the generosity of individuals and organisations like Rotary to keep deaf people 'hearing' by training unwanted dogs. £5,000 sponsors a hearing dog throughout its working life. So far Rotary has raised enough to help 100 profoundly deaf people.
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