Monday, August 20, 2007

Best Buy reaches out to deaf customers

When Kathryn Cannon first learned sign language, she couldn't have known it would help her change the way the nation's largest electronics retailer serves deaf customers.
Over the past year, changes at the Best Buy in Frederick have spread into stores across the country. These include how Best Buy collects customer data and how customers interact with workers.

As an elementary student, Cannon learned basic sign language, such as how to describe family, count and spell words. When she got a job at Best Buy in 2000, she still remembered how to introduce herself and finger spell. She was promoted to assistant manager in 2004. read more

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